Summary:

I worked with a photographer from ideation to shooting to produce two posters for vintage shoes that appear true to their respective brand identities.

Responsibilities:

Set Design

Graphic Design

Creative Direction

Nike Blazer Mid '77

Mock Promotional Poster

Set Design and Graphic Design:

Alex Whiteley

Photography: Mateo Miranda Santarini

Process

Brand Research

Recipe: Bold, brief header followed by punchy body text. To pivot from magazine spread to poster, I chose to keep the body text brief compared to these vintage Nike examples.

Ideation Sketching

Photography and Early Mockup

alex has a thick fucking skull (1 of 1).

Final Poster

custom vintage logo colorway

punchy, bold, and playful text

dynamic set which doesn't obscure the shoe

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