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Summary:
I worked with a photographer from ideation to shooting to produce two posters for vintage shoes that appear true to their respective brand identities.
Responsibilities:
Set Design
Graphic Design
Creative Direction
Nike Blazer Mid '77
Mock Promotional Poster
Set Design and Graphic Design:
Alex Whiteley
Photography: Mateo Miranda Santarini

Process
Brand Research
Recipe: Bold, brief header followed by punchy body text. To pivot from magazine spread to poster, I chose to keep the body text brief compared to these vintage Nike examples.



Ideation Sketching
Photography and Early Mockup
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Final Poster

custom vintage logo colorway
punchy, bold, and playful text
dynamic set which doesn't obscure the shoe
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