Portfolio Handbag

Accessory Design

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Brief:

design a bag for securely transporting paper

Design language:

1017 Alyx 9SM

Research

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The research stage of this project consisted of understanding the brand I'm designing for as well as understanding the product and its purpose.

Alyx has a very distinct brand identity. Through the research of their collections, books, and attendance at panel discussions by Matthew Williams, I gained an understanding of the visual identity of the brand. 

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Brand Identity

Current Market Solution

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Common portfolio

Good features:

-Two ways to carry

-Effectively protects papers

-Can carry most sizes of paper

Pain points:

-Large and cumbersome

-Non-durable materials

-Hangs low, may touch the floor

Design

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Shape and basic design conception

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This was the preferred carrying style

Carrying position mock ups

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Overall geometry sketch

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Papers are held in place under an elastic webbing strap.

Form iterations

Open bag view

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Mockup on a SS17 Alyx model

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The iconic Alyx rollercoaster buckle holds the bag closed, allowing the bag opening process to be simple and satisfying.

The leather body resists wear and is stiff enough to protect the contents, while still rolling up easily.

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