design a bag for securely transporting paper
1017 Alyx 9SM
The research stage of this project consisted of understanding the brand I'm designing for as well as understanding the product and its purpose.
Alyx has a very distinct brand identity. Through the research of their collections, books, and attendance at panel discussions by Matthew Williams, I gained an understanding of the visual identity of the brand.
Alyx brand identity moodboard
Current Market Solution
-Two ways to carry
-Effectively protects papers
-Can carry most sizes of paper
-Large and cumbersome
-Hangs low, may touch the floor
Shape and basic design conception
This was the preferred carrying style
Carrying position mock ups
Overall geometry sketch
Papers are held in place under an elastic webbing strap.
Open bag view
Mockup on a SS17 Alyx model
The iconic Alyx rollercoaster buckle holds the bag closed, allowing the bag opening process to be simple and satisfying.
The leather body resists wear and is stiff enough to protect the contents, while still rolling up easily.